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On Our Roads
Traffic lights are installed to regulate traffic flow and make driving safe. Always approach them at a safe speed in case the signal changes before you reach the intersection.
Yellow Light
A yellow light means stop if it is safe to do so. If you're already too close to stop safely or in the intersection, continue through.
Yellow Arrow
A yellow arrow means stop if it's safe. If you're already turning or inside the intersection, complete the turn with caution.
The Road Toll
We are continually made aware of when lives are lost on our roads, hence the road toll. The road toll message is to highlight safer driving will result in less lives lost.
The road toll is only part of the equation. The amount of serious, life-altering and quality of life lost injuries is many times the road toll.
As a part of the automotive industry, being active in the road safety message is the right thing to do - we are driven to contribute and make a difference.
Our creator, aka 'The Aftermarketeer', an industry-first influencer, has set out to deliver the road safety message differently.
The Ute & Van platform will advocate for change in driver behaviour for the betterment of safer roads.
Leading our road safety messages are "YELLOW is the new RED!" and "Don't be a road hogg!"
Our soon to be released MERGE streetwear range will be pivotal in promoting our messages for safer roads.
Current Road Safety Campaigns
Australian Government Department of Infrastructure, Transport, Regional Development, Communication and the Arts: Road Safety Campaign
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